ActiveDEMAND Variable Look-Up

This is not a complete list as this is regularly added to by ActiveDEMAND. This list are ones we most frequently use

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VariableTitleDescription/Notes
%TODAY_DATE%
Todays - Date
Today as a date (2024-05-15)
%TODAY_DATETIME%
Todays - Date Time
Today as a date with time (2024-05-15 15:46:35)
%CONTACT.FIRST_NAME[there]%
Contact First Name
Contact first name
%CONTACT.LAST_NAME%
Contact Last Name
Contact last name
%CONTACT.NAME%
Contact Full Name
Contacts First and Last Name
%CONTACT.TWITTER_HANDLE%
Contact Twitter Handle
Contact twitter handle (@username)
%CONTACT.LEAD_SCORE.SCORE%
Contact Lead Score
Contact lead score value (0-100)
%CONTACT.EDIT_LINK%
ActiveDEMAND Contact URL
Direct link to access the contact data
%CONTACT.EMAIL.EMAIL_ADDRESS%
Contact Email Address
Contact email address
%CONTACT.LAST_SESSION%
Contacts Last Web Session
The last web session or site visit for this contact
%CONTACT.RELATED().FIRST_NAME%
First name of the related contact
First name of contact's relative
%CONTACT.RELATED().LAST_NAME%
Last name of the related contact
Last name of contact's relative
%CONTACT.RELATED().EMAIL.EMAIL_ADDRESS%
Email address of the related contact
Email address of contact's relative
%CONTACT.RELATED_FIRST_NAME%
The related person's first name (only applies if you've queried on a related contacts attributes
won't handle twins)
%CONTACT.RELATED_LAST_NAME%
The related person's last name (only applies if you've queried on a related contacts attributes
won't handle twins)
%CONTACT.RELATED_DOB%
The related person's dob (only applies if you've queried on a related contacts attributes
won't handle twins)
%CONTACT.RELATED_NEXT_BIRTHDAY%
The related person's next birthday (only applies if you've queried on a related contacts attributes
won't handle twins)
%SUBMITTED_FORM.SUBMITTED_FROM_URL%
Form Submit URL
the URL form was submitted from
%SUBMITTED_FORM.ACCESS_URL%
Protected Asset URL
URL the user was trying to access when filling out the form
%SUBMITTED_FORM.EMAIL_ADDRESS%
Submitted Form, Email Address
Email address field from the form (if there was one)