ActiveDEMAND Variable Look-Up

This is not a complete list as this is regularly added to by ActiveDEMAND. This list are ones we most frequently use

Use the Search 🔍 filter below ⬇

VariableTitleDescription/Notes

%TODAY_DATE%

Todays - Date

Today as a date (2024-05-15)

%TODAY_DATETIME%

Todays - Date Time

Today as a date with time (2024-05-15 15:46:35)

%CONTACT.FIRST_NAME[there]%

Contact First Name

Contact first name

%CONTACT.LAST_NAME%

Contact Last Name

Contact last name

%CONTACT.NAME%

Contact Full Name

Contacts First and Last Name

%CONTACT.TWITTER_HANDLE%

Contact Twitter Handle

Contact twitter handle (@username)

%CONTACT.LEAD_SCORE.SCORE%

Contact Lead Score

Contact lead score value (0-100)

%CONTACT.EDIT_LINK%

ActiveDEMAND Contact URL

Direct link to access the contact data

%CONTACT.EMAIL.EMAIL_ADDRESS%

Contact Email Address

Contact email address

%CONTACT.LAST_SESSION%

Contacts Last Web Session

The last web session or site visit for this contact

%CONTACT.RELATED().FIRST_NAME%

First name of the related contact

First name of contact's relative

%CONTACT.RELATED().LAST_NAME%

Last name of the related contact

Last name of contact's relative

%CONTACT.RELATED().EMAIL.EMAIL_ADDRESS%

Email address of the related contact

Email address of contact's relative

%CONTACT.RELATED_FIRST_NAME%

The related person's first name (only applies if you've queried on a related contacts attributes

won't handle twins)

%CONTACT.RELATED_LAST_NAME%

The related person's last name (only applies if you've queried on a related contacts attributes

won't handle twins)

%CONTACT.RELATED_DOB%

The related person's dob (only applies if you've queried on a related contacts attributes

won't handle twins)

%CONTACT.RELATED_NEXT_BIRTHDAY%

The related person's next birthday (only applies if you've queried on a related contacts attributes

won't handle twins)

%SUBMITTED_FORM.SUBMITTED_FROM_URL%

Form Submit URL

the URL form was submitted from

%SUBMITTED_FORM.ACCESS_URL%

Protected Asset URL

URL the user was trying to access when filling out the form

%SUBMITTED_FORM.EMAIL_ADDRESS%

Submitted Form, Email Address

Email address field from the form (if there was one)